Franchise Business Review Recognizes Lennys as a Top Innovative Franchise
Our growing brand expands its footprint across new and existing markets
Succeeding in the crowded sub sandwich space takes
At Lennys, high-quality food and an unmatched customer experience are core business principles that drive guest satisfaction, repeat business and solid revenues. Those core business principles also are why the Lennys Grill & Subs sandwich franchise opportunity continues to receive industry accolades, the most recent being a Top Innovative Franchise award from Franchise Business Review. This isn’t the first time FBR has recognized our sandwich brand, having also named Lennys a best bet food and beverage franchise, as well as an outstanding opportunity for veterans.
“We are thrilled to receive this recognition from Franchise Business Review,” says Jennifer Benjamin, Vice President of Franchise & Market Development. “FBR is one of the most trusted names in the franchising world, from a franchisor perspective as well as that of potential owners, because of the research they put into rankings such as this one. Being included among the most innovative franchise brands in the nation is a huge honor for Lennys.”
Ranking based on franchisee feedback
Franchise Business Review goes directly to franchise owners themselves when researching their annual rankings. So when they talk about the pluses of owning a Lennys Grill & Subs sandwich franchise, they are doing so based entirely on franchise owner satisfaction.
Franchise Business Review surveyed more than 24,000 franchisees from many of today’s leading franchise brands to determine the most innovative franchises, based 100 percent on franchisee satisfaction. Each survey participant was asked 33 benchmark questions about their franchisor that focused on areas such as leadership, training and core values, as well 16 more personal questions concerning their business lifestyle and overall enjoyment of running their franchise. This year 100 brands made the FBR’s top-rated list, which includes Lennys.
Ranking takes multiple franchising elements into consideration
FBR then takes information gleaned from their extensive franchisee survey and ties it into the data a potential business owner needs to crunch, such as capitalization requirements and other discriminating factors, so that someone considering the Lennys sandwich franchise opportunity has all the pertinent data they need up front. They can then choose to follow up with the Lennys team to take the next steps needed to become a franchisee.
“As entrepreneurs research restaurant options in the busy sub sandwich space, they are looking for differentiators,” Benjamin says. “The FBR top innovators list gives them a great place to start. We can then can answer more in-depth questions about operations, training and support and other important fundamentals that are critical to potential franchisees.”
Since 1998, when Lennys first restaurant opened in Memphis, Tennessee, its mission has remained unchanged: to make and serve great food alongside an unmatched customer experience. Known for its signature “World Class Philly Cheesesteaks” as well as unique grilled sandwiches, deli sandwiches and salads, Lennys Grill & Subs offers breads baked fresh daily, premium meats sliced to order and toppings that are freshly prepared. Lennys is aggressively recruiting new franchisees for single-unit, multi-unit and area development opportunities.