Honoring Those Who Served: Lennys Grill & Subs Launches Veteran Franchise Program

At Lennys Grill & Subs, we’ve always believed that great leaders come from all walks of life. That’s why we’re proud to introduce our new Veteran Franchise Program, created to help military veterans take the next step in their careers through business ownership.

For many service members, the transition from military life to civilian careers comes with an important question: What’s next? At Lennys, we believe franchise ownership can be that next mission.

Veterans bring many of the qualities that make successful business owners. Leadership, discipline, resilience, accountability, and a commitment to serving others are values developed through military service and are the same qualities that have helped Lennys grow for nearly three decades.

“We believe veterans possess many of the qualities that make exceptional franchise owners,” said Matt Cook, Chief Operating Officer for Lennys Grill & Subs. “Their ability to lead teams, follow systems, overcome challenges, and serve their communities aligns naturally with the values that have helped Lennys grow for nearly three decades.”

Investing in Those Who Have Served

To make franchise ownership more accessible, Lennys’ Veteran Franchise Program offers qualified veterans:

• A reduced $10,000 initial franchise fee
• A reduced 3% royalty rate during the first year of operation
• The opportunity to receive a reimbursement of the $10,000 franchise fee after successfully opening within program guidelines and completing the first year of operation while meeting other program requirements

The program is available to qualified veterans, as well as ownership groups where a military veteran holds at least a 51% ownership interest and meets Lennys’ franchise qualification requirements.

A Franchisee Who Has Walked the Same Path

Military veteran and Lennys franchisee Chris Alford understands firsthand what it’s like to transition from military service into business ownership.

“Military service taught me the importance of leadership, discipline, and accountability. When I began exploring business ownership, I wanted an opportunity that allowed me to continue leading others, serving my community, and making an impact. Lennys provided a proven business model and a support team that helped me transition into business ownership with confidence. I’m excited to see the brand launching a Veteran Franchise Program because I know firsthand how valuable an opportunity like this can be for veterans looking to build their next chapter.”

Stories like Chris’ inspired Lennys to create a program that supports more veterans as they pursue entrepreneurship.

Building Communities Through Ownership

For Lennys, this initiative represents more than a franchise incentive. It’s an investment in the people who have dedicated themselves to serving our country and now want to continue making a difference in the communities they call home.

“We understand that many veterans are looking for their next mission after serving our country,” Cook added. “Veterans have long demonstrated the resilience, work ethic, and leadership qualities that translate naturally to franchise ownership. Our goal is to provide a proven business model, ongoing support, and an opportunity where they can continue building something meaningful for themselves, their families, and the communities they serve.”

Since opening our first restaurant in Memphis in 1998, Lennys Grill & Subs has been committed to serving communities with fresh ingredients, generous portions, and exceptional hospitality. Today, we’re proud to extend that commitment by helping veterans build successful businesses of their own.

Learn More

If you or someone you know is a military veteran interested in franchise ownership, we’d love to start the conversation. Learn more about the Lennys Veteran Franchise Program by visiting www.lennysfranchise.com/veteran-franchise-program or contacting our Franchise Development team.

Thank you to all the men and women who have served our country. Your leadership continues to inspire us, and we’re honored to support your next chapter.