Differentiators Driving Strong Growth Across Multiple Markets In 2019 for Lennys Franchise

Strong interest in current markets as well as entirely new ones demonstrates brand strength and growth potential for sandwich franchise

Lennys Grill & Subs franchise is on the move. A strong economy and continued growth in the booming sub sandwich franchise sector is generating a lot of interest, and once those entrepreneurs discover Lennys, they want to learn more.

Lennys Grill & Subs franchise is on the move. A strong economy and continued growth in the booming sub sandwich franchise sector is generating a lot of interest, and once those entrepreneurs discover Lennys, they want to learn more.

“Many of our conversations are with people who are ready to venture into business ownership and searching for the right opportunity,” says Jennifer Benjamin, Vice President of Franchise & Market Development. “Whether they are long-time brand fans, or new to learning about Lennys Grill & Subs, they see huge opportunity considering the white space available for development, the superior product we serve and the support they receive when they join  our franchsie family.”

Quality and customer service are differentiators

For starters, Lennys Grill & Sub sandwich franchise owners put a huge premium on outstanding guest service alongside only offering the highest-quality food. It sounds simple, but Lennys has thrived for more than 20 years thanks to those two foundational values.

“There are a lot of sandwich franchise brands out there, and so many of them are just ho-hum when it comes to the food,” Benjamin says. “Lennys has always stood out in that regard. When you eat our sandwiches, you experience a well-crafted flavor profile because of the carefully sourced meats we serve, the freshly baked bread and sliced veggies, and because we make every sandwich fresh to order. Combine this amazing product with how we treat guests, from the moment they arrive until they leave, is far above what you’ll find elsewhere. That creates a very positive reputation, and potential new owners see that when they look at online review sites to see how we stack up.”

Strong growth heading into 2020

All that has come together to fuel a very strong 2019 so far, with new Lennys franchise owners coming on board in cities and states where the brand will be a new entrant. At the same time, many owners in current markets are expanding into multiple locations, thanks to Lennys’ multi-unit ownership incentives.

“As a company, we really focused on providing the best support and systems to our franchisees to help them grow beyond one unit. We are thrilled that some of our long-time owners are taking advantage of this and using this new support to help fuel their growth. We will continue to help others grow into multi-unit ownership in the future,” Benjamin says. “Lennys has a goal to double in size in the next few years, and thanks to our strong support for franchise owners as well as our great food and service, we are well on our way to making that happen.”

Since 1998, when Lennys first restaurant opened in Memphis, TN, its mission has remained unchanged: to make and serve great food alongside an unmatched customer experience. Known for its signature “World Class Philly Cheesesteaks” as well as unique grilled sandwiches, deli sandwiches and salads, Lennys Grill & Subs offers breads baked fresh daily, premium meats sliced to order and freshly prepared toppings. Lennys is aggressively recruiting new franchisees for single-unit, multi-unit and area development opportunities.

Ready to open a Lennys franchise in your community?

For in-depth details about the Lennys franchise opportunity, download the free franchise report. You can also learn more by visiting the Lennys franchise research pages.